The Art of Subtle Marketing with Founder of Bossladies Magazine and Eredità
At The Line Hotel, In partnership with Poketo.
Saturday, August 24, 2019, 2-5 PM
The Line Hotel 3515 Wilshire Blvd.
Los Angeles, CA 90010
As social media becomes more crowded and the algorithm becomes less predictable, marketing on social media can feel a bit like shouting into a noisy room. It’s easy to be nervous that your message will go unnoticed.
Many are resorting to sharing their offerings with MORE EMPHASIS, more emojis, and more exclamation points in an effort to be seen.
Others have perfected a more subtle marketing strategy; they’ve found a way to share their products, services, and stories in a generous and beautiful way, enticing their customer to sit and stay a while. This type of marketing is certainly not intuitive. So Chelsea spent months studying the strategies of some of her favorite brands.
At this workshop she’ll be teaching you each of the concepts she uncovered, helping you lay the groundwork for building a subtle and beautiful marketing strategy of your own. The intention of this workshop is to fill your marketing toolbox with different systems and ideas, so you never feel like you need to ‘shout’ on social media again.
What you will learn & get:
• Building a digital environment
• Breadcrumbs, not bullseye
• Creating a metaphorical magazine
• Community-led marketing
• Letting your visual aesthetic do the talking
• Who + Why > What
• Free copy of the Bossladies' Issue 05: San Francisco
* If the workshop is sold out make sure to subscribe in the box above and once the workshop comes back online you'll be the first to hear about it.
Chelsea Sonksen is the founder and Editor-in-Chief of Bossladies Magazine, a print publication celebrating thoughtful women-run business. Bossladies has featured thought leaders like Grace Bonney of Design*Sponge, Catherine Bailey of Heath Ceramics, and Shilpa Shah of Cuyana. Chelsea is also the creator of Worksesh, a weekly event series that creates space for female entrepreneurs and artists to find a supportive, sustaining community of their peers. Worksesh began in LA and has spread to Manhattan, Brooklyn, San Francisco, Maine, Dallas, and Chicago, reaching more than 350 women over the past two years. Recently Chelsea hosted a mountaintop conference in Malibu, produced a series of Fireside Chats with inspirational entrepreneurs, and curated a Brand Showcase. She has been a speaker for institutions like AIGA, Colby College, General Assembly, and Popsugar.
Light snacks and refreshments will be served and you’ll also receive a 15% off discount at the Poketo shop in the lobby as well as all future workshops.
This is a great workshop for team-building for you and your workmates. Please read our Workshop FAQ for more info
Please arrive 15 minutes early and check in at the Poketo store inside The Line Hotel. Valet parking is available at the hotel at a reduced rate of $12 for workshop attendees. Otherwise, there is offsite street parking available nearby.
In need of a little post-workshop R&R? Book a room online at thelinehotel.com with code: POK3515 and receive a very special Friends and Family rate from Poketo.
If you are no longer able to attend, we are able to provide online store credit only if the cancellation is made more than one week prior to the course date. Should you have any questions, or if this workshop is sold out and you would like to be put on a waiting list, please visit our Workshops FAQ's page or email firstname.lastname@example.org.